Jacqueline McCarthy is the founder and principal partner of Vivitiv, specializing in issue-oriented design, which focuses on organizations whose areas of interest are the environment, the arts, education and housing. She has over 25 years experience in design and advertising.
In owning and managing Vivitiv for close to 20 years, her expertise includes client consultation, marketing strategy, design and production of innovative print communications, advertising campaigns, and website design. In addition to the creative side of the business, her daily duties include estimating, project management and the supervision of a wide network of support staff and vendors including photographers, illustrators, copywriters, programmers, and printers.
Her work has been recognized numerous times and has appeared in The Big Book of Green Design, American Corporate Identity, Logo Lounge, Print Magazine, Creativity Magazine, and 1000 Retail Graphics. An 8-page article on Vivitiv appeared in Step Inside Design Magazine. She has served on the National Board of the Graphic Artists Guild as their Education Chair. She developed seminars and tours as a member of the Event Committee for the Washington State Recycling Association. She also curates Designjunket.com, a designer’s travelogue. Follow her on twitter and instagram @designjunket. Illustration by Kathryn Rathke.
Mark Kaufman is a partner at Vivitiv. Mr. Kaufman has 35 years experience in design, advertising and illustration. Upon arriving in Seattle he was senior designer at Ilium Associates and Becker Design working for clients such as SAFECO, Washington Mutual, Microsoft, Dallas Area Rapid Transit (DART) and Trammell Crow. Mr. Kaufman joined Vivitiv as a partner in 1993.
He has been recognized by Print Magazine, the Society of Illustrators, Graphic Design USA, American Corporate Identity, and the Art Directors Club of New Jersey. Mr. Kaufman’s design work has appeared in Critique Magazine and he was featured in the book Thinking Creatively by Robin Landa. His illustrations have appeared in The New York Times, The Progressive, National Lampoon, The Stranger, and The Oxford American. Week in week out Mr. Kaufman writes and draws the comic strip American Affairs Desk. Recent interviews include podcasts withDesign Taxi, and Escape From Illustration Island.
Mr. Kaufman is the Vice President of Communications for ICON The Illustration Conference. He previously served as Public Relations Director for ICON. He has served on the executive board of AIGA Seattle, The Seattle Show, and was a jurist at Creativity 38. He was co-chair for AIGA Seattle Design Camp and served on the Into the Woods conference committee. He is an assistant editor at Illustration Age. Follow him on twitter @drawmark.