A poster we designed for the City of Bellevue’s Recycle Motor Oil program.
A poster we designed for the City of Bellevue’s Recycle Motor Oil program.
We do a lot of work on the environmental front, recycling, water quality, storm water mitigation, reducing your carbon footprint…this week we are putting some of that into practice. We’ve been going through our sample closet and have been paring down our vast collection of printed samples, sketches, presentation boards, tear sheets and project files of all sorts, and we have filled up an entire recycling bin. We’re not even halfway finished with our sample purge. We have been lugging around work from the past 30 years, work for all sorts of clients and industries, from financial services firms to entertainment companies to public policy organizations. Some of our samples have outlived the enterprises themselves, if you wanted a brochure from E.F. Hutton, a film festival program or thumbnails of a World Trade Center poster you’re out of luck. We hope that all of this design work will recycled into something useful and informative. And we’ll keep on creating work both online and off, with an eye to sustainability and a little less hoarding.
We were reminded yesterday that our work with the City of Bellevue Utility Department on their campaign to reduce carbon emissions won an Education and Outreach award from the Environmental Protection Agency. We forgot to post about this a while back, but better late than never we always say.
The Seattle Times has launched a controversial independent expenditure campaign promoting political causes drawing criticism from journalists and political scientists because it damages the credibility of the newspaper’s reporting and objectivity. Vivitiv saw this issue coming as far back as 2003 in our work with the Committee for a Two Newspaper Town, which at the time was working to keep The Seattle Post-Intelligencer alive. It worked for a while until the P-I ceased print publication and went to an all digital format in 2009. Here are a few of the ads we wrote and designed for the committee which spoke to the need for at least two newspapers in a community to keep each other honest and uphold their sacred trust to inform the public in an objective manner. Opinion and advocacy is fine…on the editorial page where it belongs.
Looking through a box of Vivitiv partner Jacqueline McCarthy’s old 45 rpm singles over the weekend, we found something very cool (besides lot’s of Monkees, Bobby Sherman, and Clarence Carter records). Buried deep amongst these vinyl treasures were these pins from the New York State Energy Office, imploring young Jacki to “Conserve Energy!”. Jacki figures she got these at the Great New York State Fair sometime in the late 1970s, proving that she has a long and deep commitment to conservation issues, and that she is a hoarder.
We recently created a new brand mark for WRED, Washington Recycles Every Day, a program of WSRA, the Washington State Recycling Association. WSRA hosts three to four WRED events per year bringing professionals from all over Washington State together for discussion of recycling issues and behind the scenes tours of working facilities and technology demonstrations. Some previous WRED events included tours and informational talks at forward thinking companies such as Alchemy Goods, The Boeing Classic, Seattle-Tacoma International Airport, NewWood Manufacturing, and Nucor Steel
As an extension of our work with WSRA, the new WRED logo closes the loop with some of the same bold, fresh and forward thinking elements.
WSRA, the Washington State Recycling Association commissioned Vivitiv to refresh their brand image. In keeping with WSRA’s mission to provide leadership and education that fosters the expansion, diversity and economic vitality of recycling, rather than develop a new direction it was decided that we would freshen up, simplify, and bring their existing mark into the 21st century. And of course 21st century means an updated website, and products like water bottles, t-shirts, and tote bags from Cafe Press.
We recently designed, wrote, and illustrated a series of signs for the City of Bellevue School recycling, composting and trash educational program. The 5 ft. sign and banner system is used in school cafeterias to educate and remind the student population on what goes where. And don’t forget our All-Seeing Eye character is watching you too.
We recently created a series of educational materials on the proper handling and disposal of Dog Poop! I know—this is an awesome job, right? Anyway, here are several hand-drawn type treatments of various and sundry bacteria that can be found in dog waste. So please remember to wash your hands after reading.