As in all identity projects we do hundreds if not thousands of sketches, make an equal amount of notes, discuss, refine and do it again. Here is an example of a new logo for the Innovation Showcase and one of those pages of loose sketch scribbles which gets you from a small germ of an idea down the path to something tangible, something bigger, something real. Just like what the Innovation showcase does, which is to nurture promising discoveries from startup phase to innovations that shape our world.
Update 10/26/2012
Just got this mention in an email blast from the Technology Alliance.
Innovation Showcase: new look, same great program
Over the summer we worked with our friends at Vivitiv to create a logo for our Innovation Showcase program. It has been a while since we considered it a pilot and thought the Showcase deserved its own brand – just in time for the new season!
Our next Showcase is Tuesday, October 30th, featuring Corengi, developer of a matching engine for patients and clinical trials; Precision Image Analysis, which assists physicians in interpreting diagnostic images; Relaborate, a new content creation platform for marketing; and SuperCritical Technologies, designer of compact, modular power plants (check out this recent GeekWire post). We will also get an update from past presenter Seattle Sensor Systems and enjoy a brief presentation from Patrick Shelby of UW C4C.”