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From Here to There. Innovation Showcase Logo

As in all identity projects we do hundreds if not thousands of sketches, make an equal amount of notes, discuss, refine and do it again. Here is an example of a new logo for the Innovation Showcase and one of those pages of loose sketch scribbles which gets you from a small germ of an idea down the path to something tangible, something bigger, something real. Just like what the Innovation showcase does, which is to nurture promising discoveries from startup phase to innovations that shape our world.

Update 10/26/2012

Just got this mention in an email blast from the Technology Alliance.

Innovation Showcase: new look, same great program

Over the summer we worked with our friends at Vivitiv to create a logo for our Innovation Showcase program. It has been a while since we considered it a pilot and thought the Showcase deserved its own brand – just in time for the new season!

Our next Showcase is Tuesday, October 30th, featuring Corengi, developer of a matching engine for patients and clinical trials; Precision Image Analysis, which assists physicians in interpreting diagnostic images; Relaborate, a new content creation platform for marketing; and SuperCritical Technologies, designer of compact, modular power plants (check out this recent GeekWire post). We will also get an update from past presenter Seattle Sensor Systems and enjoy a brief presentation from Patrick Shelby of UW C4C.”

Think Global, Design Local: A Small Selection of Arts Logos

Over the years we’ve worked with some amazing WA based arts organizations. Here are a few logos we’ve done for the likes of the Seattle Symphony, Auburn Arts Commission, Seattle International Film Festival, the Seattle Opera, Seattle Repertory Theatre, Puget Soundscape, Seattle International Music Fest, Gorge Amphitheatre, Seattle radio stations, Washington Commission for the Humanities…Think Global, Design Local.

Vivitiv Brands the Seattle Brain Salon

Vivitiv, was proud to partner with I-LABS, the Institute for Learning and Brain Sciences at the University of Washington and the Allen Institute for Brain Science, to develop a brand identity for the inaugural Seattle Brain Salon. The Salon was a gathering of some of the world’s leading innovators and acclaimed researchers in the field of brain science. Pictured above is a presentation moderated by journalist and author, John Hockenberry. Vivitiv was tasked with creating a new brand mark, signage, communications and marketing materials for this prestigious event. Go here for videos, TED talks, and interviews with some of the illustrious panelists.

Logo For WRED, Washington Recycles Every Day.

We recently created a new brand mark for WRED, Washington Recycles Every Day, a program of WSRA, the Washington State Recycling Association. WSRA hosts three to four WRED events per year bringing professionals from all over Washington State together for discussion of recycling issues and behind the scenes tours of working facilities and technology demonstrations. Some previous WRED events included tours and informational talks at forward thinking companies such as Alchemy Goods, The Boeing Classic, Seattle-Tacoma International Airport, NewWood Manufacturing, and Nucor Steel

As an extension of our work with WSRA, the new WRED logo closes the loop with some of the same bold, fresh and forward thinking elements.

Washington State Recycling Association Branding Refresh

WSRA, the Washington State Recycling Association commissioned Vivitiv to refresh their brand image. In keeping with WSRA’s mission to provide leadership and education that fosters the expansion, diversity and economic vitality of recycling, rather than develop a new direction it was decided that we would freshen up, simplify, and bring their existing mark into the 21st century. And of course 21st century means an updated website, and products like water bottles, t-shirts, and tote bags from Cafe Press.