Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
Vivitiv just completed work on Changing Tack, Extending Corporate Leadership on Sustainable Development. This is the final report from The Regeneration Roadmap project, a global collaborative and multi-faceted initiative by GlobeScan and SustainAbility, which aims to provide a roadmap for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainability strategy, increase credibility and deliver results at greater speed and scale.
A live webcast of the results of 18 months of research, interviews and a series of global salons was held this morning, and further information on the ongoing project, and the downloadable final report can be found at the The Regeneration Roadmap web site.
We recently created a new brand mark for WRED, Washington Recycles Every Day, a program of WSRA, the Washington State Recycling Association. WSRA hosts three to four WRED events per year bringing professionals from all over Washington State together for discussion of recycling issues and behind the scenes tours of working facilities and technology demonstrations. Some previous WRED events included tours and informational talks at forward thinking companies such as Alchemy Goods, The Boeing Classic, Seattle-Tacoma International Airport, NewWood Manufacturing, and Nucor Steel
As an extension of our work with WSRA, the new WRED logo closes the loop with some of the same bold, fresh and forward thinking elements.
This week Bloomberg BusinessWeek profiled Harvard Business School professor, innovation expert, and author of The Innovator’s Dilemma, Clayton Christensen. We were fortunate enough to work with the Technology Alliance for Mr. Christensen’s 2010 keynote appearance in Seattle for the TA Annual Luncheon. Here is an example of alternate event branding we did featuring Clayton and his theory of Disruptive Innovation.
May 1st and 2nd are big fundraising days for The Volunteer Park Conservatory. “May Day! May Day! on Fifteenth” makes it easy to donate while doing what you normally do—shopping, dining out, banking. These select merchants will donate a portion of their sales that day to the Restoration Fund at the Conservatory. See the list of generous shops here. Or look for the poster in shop windows, designed by Vivitiv.
Then, on May 2, the Seattle Foundation is holding their GiveBIG online charitable giving event. From their website:
Each donation made through The Seattle Foundation’s website to the any of the 1,300 profiled nonprofits between midnight and midnight (Pacific Time) on May 2, 2012 will receive a pro-rated portion of the matching funds (or “stretch”) pool. The amount of the “stretch” depends on the size of the stretch pool and how much is raised in total donations on GiveBIG day. For example, if a nonprofit organization receives 3 percent of the total donations during GiveBIG, then it will receive 3 percent of the stretch pool.
The Conservatory is participating this year, as are many other very worthy organizations. Even if flowers aren’t your thing, there is a nonprofit for everyone.