Vivitiv and The Seattle Design Festival

Vivitiv was asked to participate in the Seattle Design Festival Design Marks Project. Vivitiv, along with 24 other local design firms, designed 8-foot tall location markers with QR codes where viewers could experience how the design of Seattle’s urban landmarks has influenced the city’s culture, and how that culture has, in turn, influenced design.

Our video and installation was about The Seattle Art Museum and was titled “I Do Not Understand This Thing.” The aim of our project was to express the idea that the value of SAM lies not in the collection of paintings, film or sculpture housed within it’s walls, but in our relationship to it. More about the project here.

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