It’s not often we get to use ornate typefaces. Face it, there just aren’t that many opportunities where the use is appropriate. But when commissioned to design collateral for the Volunteer Park Conservatory Centennial this year, we knew a Victorian-style crest would add to their messaging. And type that was favored by sign painters in the early 1900s would be perfect for this mark.
The Conservatory, located in Olmstead designed Volunteer Park, was actually constructed from a kit by Hitchings Company of New York. (An ad for a residential greenhouse by Hitchings can be seen here.) The Conservatory was completed in 1912 and consists of 5 houses: The Cactus House, The Bromeliad House, The Palm House, The Fern House and The Seasonal House which changes, of course, seasonally.
What’s that you say? You haven’t been there recently? Here’s your opportunity to see the Haunted Conservatory lit up for a Halloween evening event, October 31, 5-8 pm. Winners of a pumpkin carving contest will be on display along with a fortune teller, cider and treats for all. It’s one of Ciscoe’s picks. While you’re there, support the Conservatory. Purchase a Centennial logo sticker in the gift shop!