Washington State Recycling Association Branding Refresh

WSRA, the Washington State Recycling Association commissioned Vivitiv to refresh their brand image. In keeping with WSRA’s mission to provide leadership and education that fosters the expansion, diversity and economic vitality of recycling, rather than develop a new direction it was decided that we would freshen up, simplify, and bring their existing mark into the 21st century. And of course 21st century means an updated website, and products like water bottles, t-shirts, and tote bags from Cafe Press.