Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
We do a lot of work on the environmental front, recycling, water quality, storm water mitigation, reducing your carbon footprint…this week we are putting some of that into practice. We’ve been going through our sample closet and have been paring down our vast collection of printed samples, sketches, presentation boards, tear sheets and project files of all sorts, and we have filled up an entire recycling bin. We’re not even halfway finished with our sample purge. We have been lugging around work from the past 30 years, work for all sorts of clients and industries, from financial services firms to entertainment companies to public policy organizations. Some of our samples have outlived the enterprises themselves, if you wanted a brochure from E.F. Hutton, a film festival program or thumbnails of a World Trade Center poster you’re out of luck. We hope that all of this design work will recycled into something useful and informative. And we’ll keep on creating work both online and off, with an eye to sustainability and a little less hoarding.
We recently created a new brand mark for WRED, Washington Recycles Every Day, a program of WSRA, the Washington State Recycling Association. WSRA hosts three to four WRED events per year bringing professionals from all over Washington State together for discussion of recycling issues and behind the scenes tours of working facilities and technology demonstrations. Some previous WRED events included tours and informational talks at forward thinking companies such as Alchemy Goods, The Boeing Classic, Seattle-Tacoma International Airport, NewWood Manufacturing, and Nucor Steel
As an extension of our work with WSRA, the new WRED logo closes the loop with some of the same bold, fresh and forward thinking elements.
WSRA, the Washington State Recycling Association commissioned Vivitiv to refresh their brand image. In keeping with WSRA’s mission to provide leadership and education that fosters the expansion, diversity and economic vitality of recycling, rather than develop a new direction it was decided that we would freshen up, simplify, and bring their existing mark into the 21st century. And of course 21st century means an updated website, and products like water bottles, t-shirts, and tote bags from Cafe Press.
We recently designed, wrote, and illustrated a series of signs for the City of Bellevue School recycling, composting and trash educational program. The 5 ft. sign and banner system is used in school cafeterias to educate and remind the student population on what goes where. And don’t forget our All-Seeing Eye character is watching you too.