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Brand Rollout for Old Car Seat New Life, a Child Safety Seat Recycling Program

Vivitiv Old Car Seat New Life Logo 600px

Recycle Your Car Seat dot Org A Board_600px

Vivitiv CarSeatBrochure_600px

Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.

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Posted on January 23, 2015Categories Advocacy, Design, Environment, Logo, UncategorizedTags Advocacy, Brand Design, brochure, Car Seat Recycling, Conservation, Environment, Landfill, Logo Design, Outreach, Recycle, Sustainability

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