Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
Vivitiv just completed work on Changing Tack, Extending Corporate Leadership on Sustainable Development. This is the final report from The Regeneration Roadmap project, a global collaborative and multi-faceted initiative by GlobeScan and SustainAbility, which aims to provide a roadmap for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainability strategy, increase credibility and deliver results at greater speed and scale.
A live webcast of the results of 18 months of research, interviews and a series of global salons was held this morning, and further information on the ongoing project, and the downloadable final report can be found at the The Regeneration Roadmap web site.