Vivitiv was recently tasked with the development and implementation of a branding program for the Technology Institute, a biennial, invitation-only retreat that brings together leaders from Washington’s technology businesses, research institutions, education and government to address key public policy issues affecting theÂ innovation community and economic competitiveness. We workedÂ in concert with the fine people of the Technology Alliance to craft a program of print and digital materials used in advance of and during the retreat. Vivitiv also had a hand in formulating the 2015 tagline which drove the event discussion, An Open Forum on the Challenges Ahead. Photography by Walter Siegmond.
Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand designÂ of theÂ Old Car Seat, New LifeÂ program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation,Â informational brochures, andÂ cards, wayfindingÂ signage and event displays.Â Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issuesÂ of childrenâ€™s products, beginning with childrenâ€™s car and booster seats by expanding reuse and recycling options. The campaign provides information for families toÂ review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
The Seattle Times has launched a controversial independent expenditure campaign promoting political causes drawing criticism from journalists and political scientists because it damages the credibility of the newspaper’s reporting and objectivity. Vivitiv saw this issue coming as far back as 2003 in our work with the Committee for a Two Newspaper Town, which at the time was working to keep The Seattle Post-Intelligencer alive. It worked for a while until the P-I ceased print publication and went to an all digital format in 2009. Here are a few of the ads we wrote and designed for the committee which spoke to the need for at least two newspapers in a community to keep each other honest and uphold their sacred trust to inform the public in an objective manner. Opinion and advocacy is fine…on the editorial page where it belongs.