Vivitiv was recently tasked with the development and implementation of a branding program for the Technology Institute, a biennial, invitation-only retreat that brings together leaders from Washington’s technology businesses, research institutions, education and government to address key public policy issues affecting the innovation community and economic competitiveness. We worked in concert with the fine people of the Technology Alliance to craft a program of print and digital materials used in advance of and during the retreat. Vivitiv also had a hand in formulating the 2015 tagline which drove the event discussion, An Open Forum on the Challenges Ahead. Photography by Walter Siegmond.
Goodbye Fax machine. You’ve been a great friend over the years. Remember that time when we waited for that signed contract to come through? Or when I sent that NSFW joke to the wrong number? Or how about the time when you kept jamming when a client was sending edits right up until deadline? Oh, the times we had! Good times. It’s been a good run, but you and I know it’s time to move on. Sure, I’m not going to get offers for free vacations to Mexico, or Reno, and I’m probably going to miss out on sweet deals to have my roof repaired or my gutters cleaned, but we should end it now. While we’re still friends. No! Don’t say that. It’s not you, it’s me. Goodbye old friend. End Transmission.
While Vivitiv was part of the Future of Design exhibit at the AIGA Seattle 25th Anniversary event, we also curated an Antiquated Technology Exhibit. The display consisted of useless storage technologies of the past including floppy disks, SyQuest cartridges, ZIP Disks and a fried hard drive. Considered at the time to be the pinnacle of digital storage technology, these outmoded devices contain untold design treasures that will never again see the light of day.
Vivitiv, was proud to partner with I-LABS, the Institute for Learning and Brain Sciences at the University of Washington and the Allen Institute for Brain Science, to develop a brand identity for the inaugural Seattle Brain Salon. The Salon was a gathering of some of the world’s leading innovators and acclaimed researchers in the field of brain science. Pictured above is a presentation moderated by journalist and author, John Hockenberry. Vivitiv was tasked with creating a new brand mark, signage, communications and marketing materials for this prestigious event. Go here for videos, TED talks, and interviews with some of the illustrious panelists.
This week Bloomberg BusinessWeek profiled Harvard Business School professor, innovation expert, and author of The Innovator’s Dilemma, Clayton Christensen. We were fortunate enough to work with the Technology Alliance for Mr. Christensen’s 2010 keynote appearance in Seattle for the TA Annual Luncheon. Here is an example of alternate event branding we did featuring Clayton and his theory of Disruptive Innovation.