The Seattle Times has launched a controversial independent expenditure campaign promoting political causes drawing criticism from journalists and political scientists because it damages the credibility of the newspaper’s reporting and objectivity. Vivitiv saw this issue coming as far back as 2003 in our work with the Committee for a Two Newspaper Town, which at the time was working to keep The Seattle Post-Intelligencer alive. It worked for a while until the P-I ceased print publication and went to an all digital format in 2009. Here are a few of the ads we wrote and designed for the committee which spoke to the need for at least two newspapers in a community to keep each other honest and uphold their sacred trust to inform the public in an objective manner. Opinion and advocacy is fine…on the editorial page where it belongs.
May 1st and 2nd are big fundraising days for The Volunteer Park Conservatory. “May Day! May Day! on Fifteenth” makes it easy to donate while doing what you normally do—shopping, dining out, banking. These select merchants will donate a portion of their sales that day to the Restoration Fund at the Conservatory. See the list of generous shops here. Or look for the poster in shop windows, designed by Vivitiv.
Then, on May 2, the Seattle Foundation is holding their GiveBIG online charitable giving event. From their website:
Each donation made through The Seattle Foundation’s website to the any of the 1,300 profiled nonprofits between midnight and midnight (Pacific Time) on May 2, 2012 will receive a pro-rated portion of the matching funds (or “stretch”) pool. The amount of the “stretch” depends on the size of the stretch pool and how much is raised in total donations on GiveBIG day. For example, if a nonprofit organization receives 3 percent of the total donations during GiveBIG, then it will receive 3 percent of the stretch pool.
The Conservatory is participating this year, as are many other very worthy organizations. Even if flowers aren’t your thing, there is a nonprofit for everyone.