Vivitiv is in the creative phase of a new campaign for Terra Linda Consulting and the City of Bellevue to promote their EverGreen Gift Markets. These sustainable gift markets are held throughout the year in Bellevue and Vancouver, WA. There is a summer outdoor market as well as a winter holiday version where you’ll find green, upcycled and locally made arts and crafts. The campaign consists of posters, direct mail, print and digital advertising, outdoor banners and directional signage. Buy upcycled! Buy local! Buy EverGreen!
Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
Vivitiv just completed work on Changing Tack, Extending Corporate Leadership on Sustainable Development. This is the final report from The Regeneration Roadmap project, a global collaborative and multi-faceted initiative by GlobeScan and SustainAbility, which aims to provide a roadmap for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainability strategy, increase credibility and deliver results at greater speed and scale.
A live webcast of the results of 18 months of research, interviews and a series of global salons was held this morning, and further information on the ongoing project, and the downloadable final report can be found at the The Regeneration Roadmap web site.
We do a lot of work on the environmental front, recycling, water quality, storm water mitigation, reducing your carbon footprint…this week we are putting some of that into practice. We’ve been going through our sample closet and have been paring down our vast collection of printed samples, sketches, presentation boards, tear sheets and project files of all sorts, and we have filled up an entire recycling bin. We’re not even halfway finished with our sample purge. We have been lugging around work from the past 30 years, work for all sorts of clients and industries, from financial services firms to entertainment companies to public policy organizations. Some of our samples have outlived the enterprises themselves, if you wanted a brochure from E.F. Hutton, a film festival program or thumbnails of a World Trade Center poster you’re out of luck. We hope that all of this design work will recycled into something useful and informative. And we’ll keep on creating work both online and off, with an eye to sustainability and a little less hoarding.