Vivitiv worked with the advocacy organizations Cool Mom, Zero Waste Washington on the brand design of the Old Car Seat, New Life program. Vivitiv developed the visual language for this new program which included a logo design, the RecycleYourCarSeat.org website, tagline creation, informational brochures, and cards, wayfinding signage and event displays. Funded by a Public Participation Grant from the Washington State Department of Ecology, CoolMom and Zero Waste Washington are working together to tackle sustainability issues of children’s products, beginning with children’s car and booster seats by expanding reuse and recycling options. The campaign provides information for families to review, reuse and recycle car seats and an ever-growing network of partnership programs nationwide.
We do a lot of work on the environmental front, recycling, water quality, storm water mitigation, reducing your carbon footprint…this week we are putting some of that into practice. We’ve been going through our sample closet and have been paring down our vast collection of printed samples, sketches, presentation boards, tear sheets and project files of all sorts, and we have filled up an entire recycling bin. We’re not even halfway finished with our sample purge. We have been lugging around work from the past 30 years, work for all sorts of clients and industries, from financial services firms to entertainment companies to public policy organizations. Some of our samples have outlived the enterprises themselves, if you wanted a brochure from E.F. Hutton, a film festival program or thumbnails of a World Trade Center poster you’re out of luck. We hope that all of this design work will recycled into something useful and informative. And we’ll keep on creating work both online and off, with an eye to sustainability and a little less hoarding.
Looking through a box of Vivitiv partner Jacqueline McCarthy’s old 45 rpm singles over the weekend, we found something very cool (besides lot’s of Monkees, Bobby Sherman, and Clarence Carter records). Buried deep amongst these vinyl treasures were these pins from the New York State Energy Office, imploring young Jacki to “Conserve Energy!”. Jacki figures she got these at the Great New York State Fair sometime in the late 1970s, proving that she has a long and deep commitment to conservation issues, and that she is a hoarder.