Latest Articles

Vivitiv Brands the Seattle Brain Salon

Vivitiv, was proud to partner with I-LABS, the Institute for Learning and Brain Sciences at the University of Washington and the Allen Institute for Brain Science, to develop a brand identity for the inaugural Seattle Brain Salon. The Salon was a gathering of some of the world’s leading innovators and acclaimed researchers in the field of brain science. Pictured above is a presentation moderated by journalist and author, John Hockenberry. Vivitiv was tasked with creating a new brand mark, signage, communications and marketing materials for this prestigious event. Go here for videos, TED talks, and interviews with some of the illustrious panelists.

Logo For WRED, Washington Recycles Every Day.

We recently created a new brand mark for WRED, Washington Recycles Every Day, a program of WSRA, the Washington State Recycling Association. WSRA hosts three to four WRED events per year bringing professionals from all over Washington State together for discussion of recycling issues and behind the scenes tours of working facilities and technology demonstrations. Some previous WRED events included tours and informational talks at forward thinking companies such as Alchemy Goods, The Boeing Classic, Seattle-Tacoma International Airport, NewWood Manufacturing, and Nucor Steel

As an extension of our work with WSRA, the new WRED logo closes the loop with some of the same bold, fresh and forward thinking elements.

Clayton Christensen for the Technology Alliance

This week Bloomberg BusinessWeek profiled Harvard Business School professor, innovation expert, and author of The Innovator’s Dilemma, Clayton Christensen. We were fortunate enough to work with the Technology Alliance for Mr. Christensen’s 2010 keynote appearance in Seattle for the TA Annual Luncheon. Here is an example of alternate event branding we did featuring Clayton and his theory of Disruptive Innovation.

Shop Big, Give Big Fundraising Days

May 1st and 2nd are big fundraising days for The Volunteer Park Conservatory. “May Day! May Day! on Fifteenth” makes it easy to donate while doing what you normally do—shopping, dining out, banking. These select merchants will donate a portion of their sales that day to the Restoration Fund at the Conservatory. See the list of generous shops here. Or look for the poster in shop windows, designed by Vivitiv.

Then, on May 2, the Seattle Foundation is holding their GiveBIG online charitable giving event. From their website:

Each donation made through The Seattle Foundation’s website to the any of the 1,300 profiled nonprofits between midnight and midnight (Pacific Time) on May 2, 2012 will receive a pro-rated portion of the matching funds (or “stretch”) pool. The amount of the “stretch” depends on the size of the stretch pool and how much is raised in total donations on GiveBIG day. For example, if a nonprofit organization receives 3 percent of the total donations during GiveBIG, then it will receive 3 percent of the stretch pool.

The Conservatory is participating this year, as are many other very worthy organizations. Even if flowers aren’t your thing, there is a nonprofit for everyone.

Mark Kaufman is a 2012 Toonie Award Nominee

Vivitiv partner Mark Kaufman is a nominee for Cartoonists Northwest 21st annual Toonie Awards. It is a very great honor to be in such esteemed company. If you are looking for Mark Kaufman’s illustration portfolio, you’ll find it here, as well as Mark Kaufman’s official Drawmark web site and the official Drawmark blog. Thanks!

Washington State Recycling Association Branding Refresh

WSRA, the Washington State Recycling Association commissioned Vivitiv to refresh their brand image. In keeping with WSRA’s mission to provide leadership and education that fosters the expansion, diversity and economic vitality of recycling, rather than develop a new direction it was decided that we would freshen up, simplify, and bring their existing mark into the 21st century. And of course 21st century means an updated website, and products like water bottles, t-shirts, and tote bags from Cafe Press.

Recycle / Foodcycle / Landfill Signage

We recently designed, wrote, and illustrated a series of signs for the City of Bellevue School recycling, composting and trash educational program. The 5 ft. sign and banner system is used in school cafeterias to educate and remind the student population on what goes where. And don’t forget our All-Seeing Eye character is watching you too.

Hand Drawn Bacteria type(s)

We recently created a series of educational materials on the proper handling and disposal of Dog Poop! I know—this is an awesome job, right? Anyway, here are several hand-drawn type treatments of various and sundry bacteria that can be found in dog waste. So please remember to wash your hands after reading.

Vivitiv and The Seattle Design Festival

Vivitiv was asked to participate in the Seattle Design Festival Design Marks Project. Vivitiv, along with 24 other local design firms, designed 8-foot tall location markers with QR codes where viewers could experience how the design of Seattle’s urban landmarks has influenced the city’s culture, and how that culture has, in turn, influenced design.

Our video and installation was about The Seattle Art Museum and was titled “I Do Not Understand This Thing.” The aim of our project was to express the idea that the value of SAM lies not in the collection of paintings, film or sculpture housed within it’s walls, but in our relationship to it. More about the project here.

Totem Awards 2011

SmallerTotemAwardOn a frigid evening in February, an intrepid group of public relations and marketing professionals climbed the stairs to the Hard Rock Cafe‘s party space for the Puget Sound PSRA‘s annual Totem awards. The Totems celebrate the best public relations programs and practitioners in the area. This year’s theme was “Make Your Mark,” and we’re proud to report the City of Bellevue did just that. They brought home a Totem Award – congratulations!

Vivitiv worked with The City of Bellevue on their Watershed Outreach Campaign, a program encouraging residents to take actions and “pledge” to reduce water pollution. Actions included natural lawn care, using a commercial car wash and cleaning up after your dog.

Despite a weak keynote address, a fabulous time was had by all. A fun venue, great work and outstanding company makes for a fine awards banquet. See you next year!